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Willi Wiggle
Creating a brand for sustainable cork dog accessories
Client: Willi Wiggle
Sector: Fashion & Beauty, Retail
Discipline: Brand Identity, Digital Design
Date: 2024
Willi Wiggle is a young label for pet accessories. The project focused on developing a new brand identity. The product range includes leashes, collars, care products, and related accessories. A defining characteristic of the brand is the use of vegan materials across all collections. Cork, in particular, stands out due to its water-repellent and antimicrobial qualities.
The name was inspired by the love for the dog Willi and reflects his outlook on life: joyful, playful, and full of good humor — always friendly and open towards people and animals alike. Everyone is warmly invited to discover their favorite pieces on williwiggle.com.
The badge as a logo variation represents craftsmanship and gives the brand an authentic, traditional character.
The logo was designed to perform equally well across print and digital media and
various finishing techniques, including embossing and die-cutting.
Nature defines the color palette. Materials such as cork oak, fur tones,
and sand come together to create a harmonious and fresh visual language.
get in touch
Oliver Kasparik
Im Bruchfeld 35
40764 Langenfeld
Germany
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